Special Olympics
North Dakota
A non-profit organization whose goal is to create more inclusive competitions for kids with intellectual disabilities to participate in Olympic-type sports.
They have built an inspiring community made of statewide volunteers, athletes, and coaches. My goal in this project was to assist with writing copy for their new landing page and email campaign for upcoming tournaments.
Click here to read my LinkedIn blog post about how I participated in this project and its impact.
Email campaign:
Volunteers who participate in competitions will be directed to sign up for upcoming events via email with forms here.
We kept the copy short and simple to create a grateful and welcoming message, making sure they will understand how important their participation is to the community.
Make an impact.
Our goal was to create a powerful message that encourages volunteers not only to sign up, but stay active in the Special Olympics community.
Direct Mailer:
Postcard invitations targeted towards past volunteers in the Grand Forks area.
Short and sweet message to direct the volunteers to the landing page, where they can learn more about upcoming events and sign up.
Front
Back
LANDING PAGE:
The page where volunteers from the direct mailer postcard will be directed on the Special Olympics North Dakota website. It is a newly developed page where the copy and information have been simplified for easy access and viewer retention.